William Arruda is a founder of CareerBlast and co-creator of BrandBoost - a video-based personal branding talent development experience.Hear son's colorful reaction after a whale interrupted fishing trip with his father - CNN Video Make sure you’re sending a high-quality message that bolsters your credibility, your likeability, and the authentic traits that make your personal brand unique. When you’re delivering a message with video, what’s behind you will have an impact on what’s ahead of you in your career. We’re all making do with our portable video studios, but do your best to choose a zone where you won’t be featuring random guests from your personal life. During the interview a few people appeared in the background in various states of undress on their way to the bathroom. Behind him was the hallway to the bathroom. The candidate was answering the questions from the middle of his apartment. A colleague told me he was interviewing a candidate for an internship one morning. It’s important to support the Black Lives Matter movement and we know that she is an advocate for it, but that image ran the risk of seeming opportunistic and insincere.ħ. On the shelf behind her were three letters: BLM. When you try too hard, people think, “He’s trying too hard.” During the Democratic National Convention, Elizabeth Warren delivered her speech from a primary school replete with giant block letters from the alphabet. While you need to be thoughtful and intentional about what’s behind you so you can exude your absolute best, don’t overdo it.

If your goal is to create a fun mood for your videos, invest in an actual green screen and then create-or have a designer create for you-a custom image that helps you convey your personal brand value.Ħ.

And if you’re not using an actual green screen, when you move around, parts of your head start to blend in with the background or they disappear altogether. Yes, it’s fun, but it gets old pretty fast. Most video conference software comes with the opportunity to project an image behind you so you can appear to be on a palm-tree-lined beach or standing in the middle of Times Square in NYC.

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